A sad, sad look at the sad, sad decline of BBC-1

This article uses a word for African-Americans that was a common descriptor at the time but is rightly no longer used

Syndicated to newspapers on 27 April 1968

 

MR. PAUL FOX was made Controller of Programmes of BBC-1 on June 18, 1967.

In his new post Mr. Fox has something like £15m. [£223m in today’s money allowing for inflation – Ed] to spend. He is responsible for putting out more TV programmes than any other organisation in the world, and he supervises the production of more hours of entertainment than Lew Grade, Sidney Bernstein, the Boulting Brothers, Darryl Zanurk, J. Arthur Rank and Sir Philip Warter all put together.

What qualifications has he for such a formidable task? He was editor of BBC’s Sportsview for six years, until 1961. He edited Panorama and was head of BBC Current Affairs. Thus, his background has largely been concentrated on sports and news.

When he was appointed, Mr. Fox modestly claimed that his personal influence on BBC-1’s programme schedules would not be much in evidence before sometime in 1968.

Philosophy

He has now had 10 months to assert himself, and I think it is fair to appraise the trends in programming he appears to have set in motion.

Such comments of Mr. Fox’s that I have seen reported would seem to show that the acquisition of viewers plays an exceedingly prominent part in his philosophy of broadcasting.

Soon after he took over he indicated that be would give the ITV a much tougher battle for viewers, and last December, be was concerned about the audience ratio of 60-40 which the commercial channel had in their favour on Sunday nights.

To correct this dire state of affairs, he offered the British public a peak-time fare which began with the Smothers Brothers followed by Dr. Finlay’s Casebook, and ended with a long, feature film.

Since the Smothers Brothers were a disastrous flop, it must be assumed that Mr. Fox’s much-hoped for switch of viewers did not take place.

There has been some more schedule juggling, and BBC-1 now offers us on Sunday night — to woo us away from Channel 9’s delectable treat of The Saint (a repeat), The Big Show (variety) and a feature film – The Andy Williams Show, The First Lady (a series about a female councillor) and a feature film.

The end result of this fierce competitiveness is that there are only a marginal difference in quality of programme between the two major channels and that any discriminating viewer will be driven to the nearest pub or book.

Not content with turning the week-end into a battlefield for ignorant insensitive and complacent scalps, Mr Fox has apparently turned his diligent drive tor viewers to the week-days as well.

It you eliminate the daily 24 Hours programme from BBC-1 (which has a rough equivalent on the commercial channel with the News at Ten), there is practically nothing to choose between BBC-1 and ITV as far as the aim, tone quality and spirit of their programmes is concerned.

Monday’s schedule offered us Z-Cars, The Dick Emery Show, Panorama, Professional Boxing, Dance Date. To-night you have The Virginian, Mum’s Boys, The Wednesday Play (a repeat) and the European Cup. On Friday it’s A Spoonful of Sugar, The Newcomers, Man from UNCLE, Comedy Playhouse, Miss England and Tennis.

Bland

There are 28 hours of peak-time viewing on BBC-1 every weeks (ie, 6-30 pm to 10-30 pm) and, excluding the news and 24 Hours, the proportion of time devoted to what I might loosely call “non-entertainment” programmes (ie, drama, ballet, opera, documentaries, discussions, music, art, social and political comment) is about four hours per week.

In other words, for its mass viewing audiences BBC-1 now feels that 80 pc of its prime time should be devoted to bland, innocuous, unconcerned, uninvolved, soporific, uninformative, desensitising programmes.

Its tendency to move serious programmes to off-peak hours — which has always been the policy of the commercial channel — shows that there will soon be no difference at all between BBC-1 and ITV.

Since Mr. Fox has taken over we have seen the disappearance of the satire snows, the end of controversial comedies like Till Death Us Do Part, more a conventional plays into The Wednesday Play slot and an annual schedule which boasts of 1,000 hours of sport, or almost 25 per cent of its total output.

What seems to be happening is that BBC-1, like commercial TV, is opting out of a responsible position in shaping the taste, values and aspirations of the British public and is contenting itself with playing the role of a national yo-yo.

Deterioration

Its hierarchy can probably rationalise this position by claiming that BBC-2 can offer the more discriminating and more sensitive viewer all the serious, cultural, non-entertainment programmes programmes they want.

One can even envisage that when BBC-2 becomes more popular — when it shares a larger proportion of the audience — it, too, will deem it necessary to cater for bigger and bigger audiences, like its rivals, and eventually succumb to the temptation to become just floss and froth on the fabric of our national life.

This deterioration in the impact and power of TV is just what those with vested interests in the status quo would like.

Politicians, establishment figures, groups opposed to change and reform, have watched with a baleful eye the increasing intrusion of TV in their domains of influence and power.

Nothing would please them better than the cutting back of this involvement of TV in the central issues of our time. And the best way to do it is, of course, to turn the medium into visual chewing gum; innocuous waffle; soporific pap unworthy of the attention of those seriously concerned with our affairs. This has almost been achieved in America.

But TV is, for good or ill, a medium more powerful than any that exists in society to-day. It becomes the duty of those who run it to refuse to have it converted into a national bubble-bath. They must claw, fight, scream and shout for the right to be responsible and involved.

Serious

The BBC — because it is a national institution financed by the people’s money — must always be at least as serious as a popular newspaper. There is not a popular newspaper in the land that does not devote at least 40 per cent its non-commercial space to a discussion of the serious, demanding and involved aspects of the day. And in prominent places like its front page!

If TV is used by governments and those in authority as a new opium for the masses; if it portrays a bland, reassuring, comforting picture of life; if it is not used properly as an outlet for all the doubts, arguments, controversies and fears that rage through our lives, then watch for the explosion when disillusion sets in.

Some of the violence and anger of Negro rioters in America has been attributed to the contrast between the miserable reality of their existence and the chummy, benevolent, affluent, fictitious picture of American life seen on the small screed.

Similarly, the German students have been rioting because they claim that not only the Springer Press, but TV as well has provided the people with a false illusion of what is going on about them.

Mr. Paul Fox and Lord Hill, who joined the BBC as its chairman, have responsibilities towards the British public which, at the moment, they show few signs of either understanding or grasping.