Rowntree’s Tokens
For the department of “forgotten products”: Rowntree’s Tokens.
![](https://i0.wp.com/my1960s.com/wp-content/uploads/2016/07/plug-tokens.jpg?fit=1080%2C567&ssl=1)
For the department of “forgotten products”: Rowntree’s Tokens. They were launched amidst a big fanfare in 1963 and disappeared off shelves in 1964 – a lifetime of under a year. Clearly the idea of a wealth of centres – 14! – but advertising them as all being just chocolatey with little differentiation wasn’t enough to drag people away from Cadbury’s Roses or Rowntree’s own Dairy Box.
Clip source: http://ads.retropia.co.uk/
Does anyone remember Rowntree’s “POP” in a can C.1966/67 ?