MAKE the best possible water-tight financial agreements with your manager right from the start.

The amount of your manager’s percentage depends on what he is going to do for you. Some of the best managers take up to 40 per cent.

For 40 per cent a manager should take care of publicity, photographs, the fan club expenses — plugging your record, and the agency side of it as well, the side that gets you the work.

If your manager takes 15 per cent you’ll still have to pay 10 more for publicity and 10 for the booking agency. It’s often better to have it all under the same roof.

As a general rule I’d say a large slice of your income should be invested, but you must have enough money to enjoy life and to be fairly generous among friends.

I’m not suggesting you have to “buy” friendship, but if you are mean and never seen around at the right parties enjoying yourself, then often you’re not liked. You lose friends and get a reputation for being a bit of a tight wad.

So, in other words, as in so many of these general rules I’m laying down, you must try to tread the rather difficult middle path.

If you are fortunate enough to be highly intelligent you can make up a lot of leeway on your lack of experience or lack of knowledge of the business.

Of course, again, there are exceptions. You can be dumb and still be a star, but the chances are, not for long.

Any girl who wants to become a pop singer would do well to have Susan Maughan’s intelligence. It is, apart from her natural talent and her looks, her greatest attribute. She is a manager’s and publicity man’s dream.

John Lennon. for instance, is one of the most intelligent people I have ever met in the Pop world. And George Harrison surprised me once. We were going to a Press conference and I said: “Don’t you think you’d be better off wearing a shirt and tie rather than that sweater?”

He said: “Do you want me to wear a shirt and tie?” I said: “Yes.”

He said: “Why don’t you say, ‘I want you to wear a shirt and tie,’ instead of asking ME if I think it’s best?”

He was quite right. He wanted me to say exactly what I meant and it was “soft” (i.e., Liverpudlian for unintelligent!) of me to say it in a way I didn’t really mean.

I was, of course, coming from a different generation, merely trying to be diplomatic. But George, although he would never want to hurt anyone, says exactly what he thinks.

And this, in the Beatles’ environment, is intelligent. I can assure you.

There is a great deal to learn when you are an embryo star in the pop world, there are many emotional and material adjustments to be made and if you don’t happen to be highly intelligent by nature, then TRY to be.

Now, I’ve laid down all these rules, but I must emphasise there are exceptions to every one.

And no matter if you followed them all implicitly, no matter how talented you are, how brilliantly you are managed. how cleverly you are publicised, there are still outside influences over which you have no control.

So LUCK plays a big part in a would-be pop star’s success. If you don’t have any luck at all, you could well be in trouble.

But if you follow all these rules and work hard and really try to do what you feel to be true and right for you, then you have opened all the doors you can.

And sooner or later luck should come in through them.

Good luck!

The post How to become a pop star: a lot depends on your luck appeared first on THIS IS MY 1960s from Transdiffusion.

ONE of the biggest pitfalls of budding newcomers to the pop scene is that they are sometimes too full of themselves and too full of big ideas.

Never think because you “went down big” at the local dance hall at Chipping Sodbury that you’re going to conquer the West End and the disc biz overnight. A touch of humility is not only important, it’s VITAL.

If you have a basic talent, just keep plugging away be cause sooner or later a good manager, agent or recording executive will spot it. But to have too big an idea of yourself and to go bustling and blathering around can often lead to obscuring your real talent.

I know an up and coming artist like this right now who. through his push and blather is in danger of making a fool of himself. And he doesn’t have to do this because he does have real talent.

The trouble is he’s been so used to having to force himself upon people who couldn’t see his talent, he’s gone too far the other way.

Of course, you must project yourself when you audition. Don’t become too much of a yes-man or become too obsequious. that, too, is suspect and rather nauseating.

So many kids today think it’s a sign of weakness to show gratitude or even be polite, to say “please” and “thank you.” The finest artist in a show is often the one who goes to the compere when he’s sitting in his dressing-room waiting for his taxi home, and says: “I want to thank you very much for giving me such a wonderful introduction.”

Recently Godfrey Winn had Cliff Richard in a radio programme. Godfrey is under no illusion that by having Cliff in his programme he put up the listening figures fantastically and therefore could well be grateful to Cliff.

But what happened was that Cliff wrote a personal letter to Godfrey thanking HIM for having him on the programme. As Godfrey wrote to me: “That’s a sign of a great artist.”

Honest humility is very important. I remember when the Beatles were doing a show at the Finsbury Park Empire the Christmas before last, there was an electrical fault and the mikes and amplifiers went dead.

They were the greatest act in show business, yet they blushed and, in turn, each apologised to the audience.

I have known other artists in similar circumstances just walk to the back of the stage in a huff, get irritated with the technicians or just walk off the stage without a word

Recently I saw Susan Maughan get heckled by a drunk during a live show. She sang the song “A Man Called Bill” and this drunk in the audience happened to be called Bill and he became a nuisance

He started shouting and caused chaos in the audience but Susan stopped, laughed with them, joined in with the general merriment, then had another go. No prima donna tactics with Susan.

NEXT WEEK: I’ll tell you about fan clubs and why I think that up and coming stars should start a fan club

The post How to become a pop star: you must have humility appeared first on THIS IS MY 1960s from Transdiffusion.

WHENEVER anyone asks me, and it’s amazing how many do, if there is one quality a budding pop star needs most of all, I always give the same one-word answer—talent.

If you don’t have talent you might as well go back to the farm, or the bank counter, or wherever it is you work.

Mind you, that talent may not be obvious. It often takes a clever manager to spot it because the person might be shy or trying to start off with the wrong style.

The Beatles illustrate the point. Brian Epstein, their manager, agrees with me that he was extremely lucky in finding four boys who had an incredible amount of talent between them. Some of that talent was obvious but some was not.

John Lennon’s was clear from the start and so was Paul McCartney’s to a slightly lesser extent in that they were both good at composing. But the latent talent in George Harrison and Ringo Starr emerged much later.

Today George is coming out with some really tricky guitar playing. He has proved himself an expert guitarist.

And Ringo has revealed a latent talent in his humour, his new comic image. This talent has been brought out by a process of evolution, actual experience, confidence from success and by being put on the right lines by Brian Epstein.

Another case of really obvious talent is Tommy Steele. He has now graduated from being only a pop singer to becoming a fine all-round entertainer. He always had this natural talent, coupled with a flair for putting it over.

This flair, too, is most important. You need personality to put your talent over.

If you don’t have the personality to put your talent over, you may just as well not have the talent.

Anthony Newley is another example of a man so talented that he emerged as a pop singer as an off-shoot from his main job of acting. He also helps write his own songs and stage shows.

How do you know if you’ve got talent? Most of the time if you are really talented, you won’t know. In fact, if you do think you’re the great undiscovered genius it might be as well to think again. For most talented people I’ve known did NOT know they were talented.

Often the real true artist is the last person to know just how talented he is.

That doesn’t mean they didn’t have the confidence to persevere. You MUST have that.

I remember when I was working in an assistant capacity as publicity man to Peter Sellers. We were watching a scene in a film he’d just made and he didn’t think it was very funny, although to everyone else it was. In fact, it was the funniest scene in the film, yet Peter wanted to do it again.

Just as the law courts will occasionally jail an innocent man or free a guilty man, most people know that justice is almost invariably done. It’s the same with talent in show business. If you’ve got it, you should win through.

There are the freaks — talents who just don’t get noticed and people who get a stardom they don’t deserve. But, generally speaking, talent will be recognised sooner or later and receive its just reward.

Above all, don’t be put off too easily. There may be a number of reasons why you might be told quite consistently by agents and managers that you are not what they want.

Maybe you have some rough edges and they can’t be bothered to smooth them out. Maybe you clash with someone else already on their books. Maybe there is something about you they don’t like, quite apart from your ability.

Never be misled by this. You must still press on. Be as honest as you can with yourself and if you really think you’ve got something, be confident in your own ability. But don’t be too clever or cocky about it.

I’ve just taken on a man called Deke Arion. I’m convinced, as are many who’ve seen him, that he’s very talented. He sings, does impersonations that are cleverly satirical. He compares favourably in the early stages with Tommy Steele or even with Danny Kaye. For all manner of reasons, he never signed with anyone, but now I’m certain he’s destined for stardom.

You may have all the talent in the world but without good management, in this highly competitive business, you don’t really have much chance.

I think the Beatles’ greatest debt of gratitude to Brian Epstein must be from the very early days, before they’d made their first couple of records, when Brian came from Liverpool and literally “sold” them to the recording industry.

This doesn’t apply in every case, of course. But Brian found a recording manager, a recording company and a music publisher and convinced them that the Beatles were worth knowing.

Brian had doors slammed in his face and people didn’t want to know him or the Beatles, but he worked very hard.

I do feel that without him they would never have been pushed so well. He brought their great talents to everyone’s notice. Of course, with their talents they would have been discovered by someone but there are very few managers with anything like Epstein’s abilities.

Brian was so convinced by the evidence of his eyes and ears—and he had experience from running a record shop— that he was inspired to work like he did.

And I would say it was essential for any budding pop star to have a manager who feels like this about him or her.

How do you go about finding a good manager? There are no hard and fast rules. A lot of it is inspired guesswork, a lot of it is sheer luck.

But you should be guided by your own instincts. Instinct is a wonderful thing in show business and first impressions are often right.

You should look, of course, for an honest and reputable person. And you must be convinced that when they say “I will do this or that for you” they mean it and are capable of really doing their best to fulfil their promises.

You should feel the manager has a personal interest in you, believes implicitly in your talent, and that in the face of criticism or in a tight corner he will fight for you and defend you — and not just because he’s paid for it.

He should also be aware of your bad points and idiosyncrasies and know how to counteract them.

As in all basic rules, there is a middle path to follow. Don’t depart too far from it.

Publicity, of course, goes hand in hand with good management. But there is one point I must make: Too many people have the idea in the pop world that if you get a good publicity man — you can include the manager in this, too—you are made.

That all you need then is a little bit of patience, a bit of determination and the right song.

This just isn’t true. Publicity is never a substitute for talent. At its best all publicity can do is present the artist, using all the media available, in the best possible light.

With intelligent thinking between yourself, the management and the publicity man, you can knock off the rough edges, project the artist’s best points, and try to play down, and if possible remove, some of the bad ones.

And there must be mutual trust. For instance, with the Kinks, we appreciate each other’s sense of humour. I appreciate their talents and I think they appreciate my professional ability, publicity-wise.

They know I’m working for them and although they may not see that what I am doing is the right thing, they do trust that eventually I will be shown to be right.

If you’re going to buy a new car or an odd looking shirt, if you’re going to change your hairstyle, if your dog is having pups, if your wife is having a baby, or whatever you are up to, it’s your duty to keep the publicity man informed.

It’s then up to him to see it is exploited in the right way. Keeping an artist’s name before the public in an interesting and glamorous way is very important.

NEXT WEEK: I’ll tell you about the time time even the Beatles needed publicity in 1964. And how to find the “right song”.

The post How to become a pop star appeared first on THIS IS MY 1960s from Transdiffusion.

HIT tunes. And The Beatles. They seem to go together like bacon and eggs. But we never seem to hear very much about HOW they write hit tunes.

Beatles John Lennon and Paul McCartney have been dubbed Britain’s answer to Rodgers and Hammerstein. Together, they have produced 52 successful numbers in four years. How do they do it? That’s what I asked when I interrupted their latest recording session at St. John’s Wood, London. And the answer: while tramping about Britain and the world in transit from one date to another.

“From Me To You” was born on a coach during a one-night stand tour; “This Boy” was originally scribbled down on an Airport Disposal Bag; “Can’t Buy Me Love” happened in Paris; in fact, the lads did most of the numbers from their first film “A Hard Day’s Night” while in Paris or touring America.

See The Beatles in:
Ready, Steady, Go! Friday
Lucky Stars Special, Saturday

Top left: Paul McCartney, bass guitarist. The Brainy Beatle. Speaks three languages.
Top right: George Harrison, lead guitarist. The Artistic Beatle. Teachers predicted he’d be a famous painter.
Bottom left: John Lennon, rhythm guitarist. Playing left-handed? “Well,” says John, “anything Paul can do…”
Bottom right: Ringo Starr, drummer. The Latest Beatle. Joined the group in 1962

No set routine. Sometimes John dreams up the tune and Paul writes the words; sometimes it’s the other way round. Paul wrote “Can’t Buy Me Love” on his own. John was the man behind their latest, “I Feel Fine.” But they always have a joint credit. Because they work together on the final “polishing up” technique, words and music.

They have a knack of knowing exactly what the other is thinking of musically. Call it pop rapport, if you like.

John whipped up “I Feel Fine” in an intense 90 minutes at the St. John’s Wood recording studios just over a month ago. It was waxed inside another hour — swift work by any standard.

Mention of Paris. Know how you say Rolling Stones in French? Thousands of beat-barmy Parisians know. When word spread that these five shaggy-maned laddies were appearing at the Paris Olympia, fans besieged the place.

All seats were sold within 24 hours’ notice that the Stones were to appear there. That’s the best business ever for the internationally-famous Olympia.

France digs the Rolling Stones. Spaniards love Susan Maughan. Slinky Sue spent three days in Spain a fortnight ago, fêted as the Best TV Artist in a nation-wide magazine poll.

When she returned to London, she notched up a motoring landmark, too. Her first parking ticket! Fined £2 [£40 today, allowing for inflation]. And they call her “Bobby’s Girl!”

Françoise Hardy, the 18-year-old French pop-ette who will be singing her latest “Pourquoi tu n’aime” on Saturday is motor-mad, too.

Crazy about cars. Drives a Mini-Cooper at high speed without batting an eyelash. Even in Paris’s traffic jungle. Until last month, when she was filmed driving around for an ITV company.

Françoise told me she was so busy trying to follow the instructions of the cameraman, she collided with SEVEN cars.

The Searchers are off to foreign parts soon. Or rather, a foreign part. Sweden. They’ve never been there before. Told me they were looking forward to smörbröd.

Smörbröd? Not a one-night stand town. It’s Scandinavian for bread and butter. And The Searchers just love freshly-baked foreign bread.

Billy J. Kramer and the Dakotas are just back from America. Surprise for them in Hollywood. Had a visit from Chief Shooting Star, 73-year-old head of the Dakota nation and a descendant of Sitting Bull. He wanted to meet the lads who were using his tribe’s name to make heap big music.

Gave the lads beads and handsomely-finished Indian gear.

Also on American pop patrol: The Animals. Their 21-day jaunt had the girls in hysterics. Real, genuine hysterics.

In New York a lass had prolonged hysterics and was carted off to hospital in a strait-jacket! And in Utica, New York State, a theatre safety curtain had to be lowered five times in the same performance to save the Animals from rampaging fans.

While The Searchers are in Sweden, they will probably hear the name Lorne Lesley mentioned. She’s a big star there. But this dusky lass from Tiger Bay had language problems out there at first.

Take her first big show in Scandinavia. Didn’t know the Swedish for “Good evening, ladies and gentlemen.” So asked her pianist, who was also something of a wag. He told her… how to say:

“Good evening, ladies and drunken dogs.”

Lorne stepped up, was halfway through the greeting, then the audience was amazed when the pianist rushed across the stage and clapped his hand over the mike! Since then she carries an Anglo-Swedish dictionary.

No language problems for Long John Baldry. But he’s got sleeping problems. Especially in this colder weather.

Long John is a lofty 6ft. 7½in. [2.02m] tall. Longest bed he can find is only 6ft. 2in. [1.88m] So five chilly inches [13cm] of Baldry leg, plus the Baldry foot, stick out at the bottom. How does he manage to sleep at all? Easy. Wears football socks!

Finally, back to America. That’s where the Isley Brothers — Ronald, Rudolph and O’Kelly — live. Started early in show business. Brother Ronald was just three years old when he won a £25 War Bond in a song contest at Cincinnati Union Baptist Church!

Who are the Isley Brothers? Group who did the original recordings of “Twist and Shout” and “Shout,” both hot cover discs for The Beatles and Lulu respectively.

TAILPIECE: And don’t forget you can see pop stars Larry Parker and Jan Douglas in Tuesday’s Five O’Clock Club and The Trendsetters in Friday’s Five O’Clock Club.

The post Pop stars unlimited! appeared first on THIS IS MY 1960s from Transdiffusion.